Why Translation is a Key Tenet of Natural Capitalism

Natural capitalists and financial capitalists don’t often come face to face, but theWorld Forum on Natural Capital will bring these two groups together. Of course, some are members of both communities. What will happen?

But let’s assume that the natural capitalists have a shared mission to accelerate corporate behavior change to create an economy that runs within environmental limits.  What then are the key tools natural capitalists must acquire and deploy for success?  I propose three above all – translation, pragmatism and stamina.