Copia Global Inc (“Copia”) is a consumer catalog order and delivery system for nonperishable and durable goods serving Base of the Pyramid consumers in the developing world. By making accessible a wide range of consumer goods from thread to sewing machines, from nails to hammers, from matches to solar lights, Copia’s mission is to improve the quality of life of BoP people, transforming them into empowered global consumers. Much as the Sears catalog revolutionized life in the pioneer days of the United States and Amazon revolutionized life in the internet age, the Company will apply many of the same marketing and distribution concepts to this huge untapped market. Copia launched a 12 month pilot in Nairobi, Kenya in August 2012. Already sales (both number of orders and revenues) have exceeded expectations, providing proof of concept for this revolutionary idea. Meaning “abundance” in Latin, Copia was founded by Jonathan Lewis and Tracey Turner and is led by CEO Crispin Murira.
https://www.toniic.com/wp-content/uploads/2013/07/copia.png 247 296 Jessica Loman https://www.toniic.com/wp-content/uploads/2016/04/menu-header-logo.png Jessica Loman2013-07-01 18:55:362013-07-08 12:43:17Copia